The Updated Identity for Great British Railways is Revealed.
The administration has disclosed the logo and livery for the new national rail body, marking a notable advance in its agenda to bring the railways back into state hands.
A National Palette and Historic Logo
The fresh livery uses a red, white and blue colour scheme to reflect the national flag and will be used on locomotives, at stations, and across its website and app.
Significantly, the emblem is the recognisable twin-arrow design currently used by National Rail and previously designed in the mid-20th century for the former state operator.
The Introduction Timeline
The implementation of the new look, which was created in-house, is set to occur gradually.
Commuters are set to start seeing the freshly-liveried trains throughout the national network from the coming spring.
Throughout December, the visuals will be showcased at key railway stations, like Birmingham New Street.
The Path to Public Ownership
The proposed law, which will allow the establishment of GBR, is presently moving through the Parliament.
The government has stated it is taking control of the railways so the network is "owned by the public, operating for the public, not for private shareholders."
GBR will bring the running of train services and infrastructure under one umbrella body.
The government has claimed it will unify seventeen various entities and "eliminate the notorious red tape and lack of accountability that continues to plague the railways."
Digital Services and Existing Public Control
The introduction of Great British Railways will also include a comprehensive mobile application, which will let users to view schedules and purchase journeys without additional fees.
Disabled users will also be able to use the application to book help.
A number of franchises had already been taken into public control under the outgoing government, such as LNER.
There are currently seven operating companies now in public hands, covering about a third of journeys.
In the last twelve months, South Western Railway have been nationalised, with additional operators expected to follow in the coming years.
Official and Sector Response
"This isn't just a new logo," said the Transport Secretary. It signifies "a transformed service, leaving behind the frustrations of the previous system and focused entirely on delivering a reliable public service."
Industry figures have welcomed the focus to improving services.
"The industry will continue to collaborate with industry partners to support a successful handover to the new system," one executive noted.