The Chainsaw Man Film Dominates the U.S. Cinema Earnings in First Weekend
Can Sony claim to have achieved another hit? Coming after the success of the hit anime Demon Slayer: Infinity Castle, which earned over $600 million globally, Chainsaw Man – The Movie: Reze Arc has reached beyond the $100M milestone internationally, attaining a international earnings of over $108 million during its debut. This movie surpassed Black Phone 2 ($12.9 million) in its second week in theaters, as well as the film Springsteen: Deliver Me From Nowhere starring the talented Jeremy Allen White (nine million dollars).
Impressive American and Worldwide Results
Directed by filmmaker Tatsuya Yoshihara, the film is a immediate sequel of Chainsaw Man’s first season. It brought in over $18 million domestically after a robust five-point-two-million-dollar Saturday box office and four-point-five-million-dollar Sunday take. Globally, the animated by MAPPA movie grossed nearly $15 million across 46 Sony markets, pushing its worldwide total to $60.4 million under Sony ($43.1M international, $18.2M stateside). Official totals are still pending from Sony its final earnings figure.
Benchmarks to Other Blockbuster Anime Movies
Specialist agency a leading anime marketing group noted in prior discussions, comparing the movie's expected results to Jujutsu Kaisen 0, which made $34 million in the North America in 2022 and opened to a comparable $18 million stateside. Reze Arc’s first weekend aligns with that standard, while its $108 million worldwide total currently tracks slightly below that movie's over $166 million final run. Although it’s unlikely the Reze Arc movie will achieve the earnings seen by smash success Demon Slayer: Infinity Castle, this is still a huge win for Sony.
Marketing Strategies Drive Performance
The studio and its partner the anime streaming service Crunchyroll have skillfully used community involvement to propel their dominance at the animated movie market. The Reze Arc marketing campaign launched at the Anime Expo in LA in July with a MAPPA panel, unique experiences, and photo opportunities with Pochita, then continued with a major presence at New York Comic Con showcasing behind-the-scenes footage, fan raffles, and more MAPPA sessions. Additionally, there was an exclusive fan screening for the public and influencers alike after the concluding day of the convention.
Looking Ahead
2025 is a big year for animated films, and for the studio, which has an additional feature-length anime releasing this year in Jujutsu Kaisen: Execution in late this year.