Emma Coates Exits England U23 Position to Become Head Coach at NWSL's Bay FC
Marking a major shift in her coaching journey, the 34-year-old coach has stepped down from the Young Lionesses national team to assume the role of head coach for NWSL expansion side Bay FC.
Fresh Beginnings
Coates succeeds Albertin Montoya, who was at the helm of the San Jose-based club during its debut two seasons in the premier American league. Montoya stated in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“I have thoroughly enjoyed my time with the FA,” commented Coates. “The experience has been formative both on and off the pitch. Now, I feel ready and excited to test my abilities in a new environment.”
Proven Developer
During her tenure in 2023, Coates guided the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. She will be joined to the NWSL is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the English top division.
The club's chief executive, a one-time Football Association technical lead, spoke highly of Coates's qualifications: “Coates is an outstanding tactician, but she also has a strong record of elevating athletes to thrive domestically and internationally.”
“Her leadership qualities are exceptional of teams and environments and has the football vision we were seeking,” she continued.
Club Context
Bay FC experienced a contrasting start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its first year before facing difficulties to a near-bottom placement in 2025.
Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their contributions and wish them all the best with their new challenge. They have played a key role in strengthening the pathway between the young Lionesses and the first team.”
“Together, they have directly influenced the development of many young players who have earned call-ups to senior Lionesses,” he added.
Lasting Legacy
Since taking over Mo Marley in 2023, Coates presided over the promotion of multiple players to the national team, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for new U23 coaching staff has already commenced, to continue the growth of the Women’s Under-23s setup in the seasons ahead.
